Luxury giveaways anyone?

There is still hope.
Just read an insightful article claiming that Louis Vuitton burns all their unsold bags at the end of each fiscal year. Makes sense from an economical point of view provided the brand lives in a perfect world that is. Then again there's the darker side of the story.
Apparently only 1% of all LV bags sold in the world are authentic. This only endorses the desirability aspect of the brand, proponents may argue. LV is not designed having the masses in mind.

Fair enough, but isn't the 158 year old brand far beyond that stage already? Moreover, in a world economy infested by financial crises and shrinking demand for what's not considered basic necessity, I actually cannot think of any positive impact on the brand from the status quo no matter how hard I try.
But there is still hope.

As the war against increasingly perfectioned replicas continues, couldn't there be a win-win situation for LV to contemplate upon without jeoperdizing its high-end image? Perhaps it's time to consider a more productive way to get rid of unsold stock, and win the hearts of innumerous, disgruntled fashionistas in the process.
Afterall, does giving away 55,000 green cards every year weaken the appeal for the United States brand? I simply believe the opposite is true.